The Bamboo’s track, ‘Helpless Blues’ has been chosen by the high street fashion brand River Island for their advertising campaign to celebrate the release of their 2014 Spring/Summer clothing collection. The 40 second advert will screen in cinemas across Europe, Russia, the Middle East, Asia, Australia and South Africa as well as being used around the globe online.
‘Helpless Blues’ features on The Bamboo’s recently released sixth studio album, ‘Fever in the Road’. The new album showcases a slight change in direction for the band and introduces a leaner and more muscular sound with an aural complexity and depth alluded to in the past but never fully explored, until now.
In recent years The Bamboo’s music has have been featured in a number of films and adverts with music licenced to ‘Crazy Stupid Love’ and ‘Adore’ in addition to popular TV shows such as ‘Grey’s Anatomy’,‘CSI New York’, ‘One Tree Hill’ and ‘Ugly Betty’.
View the promo video below and feel free to contact us if you are interested in using The Bamboo’s music in your campaigns contact: mail@fullthought.co.uk.
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